SheTaxis is a New York-based, female exclusive, iOS app that allows female passengers to request a taxi service from female drivers belonging to affiliated bases. The drivers will be recognized by wearing pink pashminas. Together with a developer and another designer, we were tasked with designing a website with a dedicated landing page for users to sign up and/or become a driver for SheTaxis.
Some of the best designers I’ve worked with have taught me to ask, a lot! So that’s exactly what we did. The project involved multiple meetings and conference calls that would help all involved align on:
- Business and user objectives
- Personas and target audience
- Content Strategy
We were able to be on the same page from early on in the project and move to early designs and make decisions on page layouts.
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