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Project Overview

SheTaxis is a New York-based, female exclusive, iOS app that allows female passengers to request a taxi service from female drivers belonging to affiliated bases. The drivers will be recognized by wearing pink pashminas. Together with a developer and another designer, we were tasked with designing a website with a dedicated landing page for users to sign up and/or become a driver for SheTaxis.


Some of the best designers I’ve worked with have taught me to ask, a lot! So that’s exactly what we did. The project involved multiple meetings and conference calls that would help all involved align on:

  1. Business and user objectives
  2. Personas and target audience
  3. Content Strategy

We were able to be on the same page from early on in the project and move to early designs and make decisions on page layouts.

Site Map



Home and Navigation


Screenshot 2017-08-08 19.32.20





Visit the SheTaxis website