Wine Country

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Wine Country is an iOS application that saves time for tech savvy wine-tasters. It enables busy professionals and vacationers control of their leisure time through its itinerary creation, offline maps as well as search and share capabilities. It’s innovative, seamless user interface removes the pain of planning a trip. My role was to research, design, and test all UIs related to the project. I collaborated with the developer to launch this project.


The UX strategy was based on insights gathered from extensive research on industry trends, a competitive analysis, and user interviews. These insights informed the development of personas and principles to design against.


I prefer starting out with low-fidelity wireframes to think through the structure of app pages. I later used Sketch to iterate through the design process.

 Storyboards and Use Cases


App Map


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Early Designs


Screenshot 2017-08-18 18.47.46

Iterations and Testing


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Measurements and Learnings

After putting a prototype in the hands of users I quickly learnt that changes needed to be made to both the navigation and visual elements for a better experience. Firstly, this app is a search and discovery tool of winery destinations. To simply use wine labels is not enough and assumes that every user is familiar with them, which is not the case. Creating a grid and using images of the actual tasting rooms creates a better aesthetic but also delivers on the value of the app almost immediately. Secondly, I stripped the search page of repetitive steps so that the user can input a search key and location on one screen.

Users commented on how the


Pen and paper
Sketch app


Primary Flows